PAUL KINCAID - COPYWRITER
Senior Copywriter, Reader’s Digest Association Ltd.
I have worked across the board on all aspects of Reader’s Digest’s direct marketing and EDM. I have created a considerable number of packs that have gone on to be successful bulks. I also created winning brochures for books, videos and music.
In particular, I was the specialist writer on all Reader’s Digest Financial Services mailings, working with companies such as AXA Sun Life, Cornhill, Lloyds TSB, Liverpool Victoria, Funeral Plan, and others. (Commended Finalist in the tank!/DMA People’s Choice Awards 2006.)
Freelance Writer on retainer at DMB&B Financial
I produced a wide range of literature ranging from in-branch material for banks to investment portfolios to credit card mailings.
Copywriter, Sheard Thomson Harris
As, for much of the time, the only copywriter at this small agency I worked on all their accounts, ranging from charities (RNID) to banks (NatWest, where I was responsible for an entirely new range of in-branch literature)..
Copywriter, Beard Hawkins (1988–90), Hawkins Direct (1990–92)
Again, I worked on every account at this agency, producing brochures, point-of-sale material and some television along with direct mail packs. I was instrumental in bringing The Softback Preview book club to the agency, and wrote their early catalogues in full.
In this period I wrote everything from holiday brochures to technical manuals, along with both above and below the line advertising.
Copywriter, Saga Holidays
I wrote all their holiday brochures, as well as advertising, and also contributed articles to their magazine.
Copywriter, Taylor Advertising Associates
I began my career in this above the line agency, writing off-the-page advertising, point-of-sale material, sales brochures, radio commercials and more.